Emberactive Media | Data and design
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Data and design

Data and design

I’ve been interested in how analytics can be used to demonstrate digital product usage — as many people are — for some time now. Google has been releasing more and more analytics products to help improve data capture, analysis and reporting, which presents both opportunities and challenges to us who work in this field.

Just getting one’s head around the utility and implementation of these tools is challenging; building them into a digital product planning and operations to be meaningfully useful and sustainable is not a small task.

You have data? So what.

For most people, their organization’s analytics data is like watching an episode of Hoarders. They have more than they can possibly understand yet use only a small portion of it.

Over the next few weeks I’m going to be working on implementing improved tracking and reporting on a client’s site to help them generate useful information to feed back into their business development, service development and marketing and outreach activities. I’ll be posting some of the things I encounter through this process in the hope that it helps others utilize freely-available tools to really enhance their small-to-medium sized business.

 

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